Okay, in my introduction, one of the things I said I'd talk about was how Mt. Dew is the greatest creation under the sun (or something to that effect). I stand by that assessment wholeheartedly, however, I'm confused at all the new flavors.
I've been a longtime Dew drinker and everywhere I turn I see many others carrying bottles of the golden nectar of the gods. There's little doubt that it is one of the most popular soft drinks in America. Yet, as I cruised through the aisles of my local Evil Seducer of Mass Produced Product Searchers (otherwise known as Wal-Mart), mine eyes did settle on a display of, not one new flavor, but three! There were strange new berry flavors with aesthetically pleasing designs to catch the eye of casual passersby. I stopped to gander at this wonder and discovered that the 'new Dew' not only comes in new flavors, but with Gensing added.
It begs the question: what's up PepsiCo? Why would you see the need to change, and potentially ruin, your flagship product? Adding a new energy drink to your lineup, while medically irresponsible, is commercially understandable. To take what's already perfect and screw it up is idiocy at its worst. I fear that the makers of Mt. Dew have fallen prey to over-evaluation. The American economy is bad, everyone is searching for a new angle to entice dollars out of consumer's pockets, and no doubt, they felt compelled to take preemptive measures to ensure thier sales don't suffer.
I'm afraid they missed the most simple law known to man: if it ain't broke, don't fix it! Mt. Dew is (was) perfect in its original formula. Leave well enough alone already!
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